Ores
Ores logo redesign — a new face for a brand that fights pests every day.
Ores provides effective solutions for pest control in homes, gardens, and warehouses. Their products are designed with a focus on safety and efficiency. However, the old visual identity no longer reflected the quality and professionalism of the brand. Therefore, at Studio Stopa we carried out a logo redesign that brought Ores into a new visual era.
The Challenge
The original logo felt outdated and hard to read. Furthermore, the brand needed an identity that would work equally well on product packaging, digital platforms, and in print. The challenge was to preserve brand recognition while modernizing it. This logo redesign therefore had to meet high standards for legibility, flexibility, and print efficiency.
The Solution
We designed a cleaner, more modern, and significantly more legible logo. Our approach focused on reducing unnecessary details — the result is a visual identity that feels bold, streamlined, and versatile. Additionally, the color palette builds on a high-contrast combination of black and yellow — instantly eye-catching and memorable. Moreover, this energetic visual language not only strengthens the brand’s character but also delivers a practical benefit through cost-efficient printing.
The Result
The Ores brand has entered a new visual era — clear, consistent, and easily recognizable. It works equally well on product packaging, web, and in print. As a result, the brand speaks the language of today, allowing Ores to engage its audience with confidence and professionalism across all media.
The black and yellow combination is not just an aesthetic choice — it’s a strategic decision. High contrast ensures legibility in every environment, from small labels to large-format posters. In addition, it optimizes printing costs, which is a practical benefit for a company with an extensive product portfolio. The resulting identity is simple, strong, and ready to grow alongside the brand.